Cultural Identity of Night & Day Security

The business culture is built on the basic standards such as Business philosophy, ethics, system of products and services provided in the market, operating method of business, method of communication with the society…

The business culture is built on the basic standards such as Business philosophy, ethics, system of products and services provided in the market, operating method of business, method of communication with the society…
  And each people, each nation wants to be everlasting and to develop, a strong culture is required. The business culture is not exceptional. The culture should be considered as a guidline of a business. Therefore, building the business culture is urgent, necessary and the first for every business’s concern.
Through 10 years’ establishment and development, the image of Night & Day Security has created a good impression on customers, which is also the pride of almost 4000 NDS guards all over the country. The cultural identity of Night & Day Security is compared as “a home” on the spirit of solidarity, mutual affection, sincerity, commitment, responsibility, and quality service,… These values have been built, strengthened, developed by the management and staffs with every safe minute in beautiful and friendly cerulean shirts from the north to the south.
  At present, Night & Day Security Services Co., Ltd has grown into a big company with more than 10 branches and offices nationwide from Ha Noi to Thua Thien Hue, Da Nang, Binh Duong, Dong Nai, Ba Ria – Vung Tau, HCMC, Tay Ninh, Binh Phuoc, Long An, Vinh Long, Can Tho,…and with the headcount of almost 4000 employees. Each person has his/her own diverse culture, so keeping and developing the cultural indentity of Night&Day Security is not really simple, which is paid a special attention to in the sustainable development strategy of the company by the management.
One of the solutions to the business culture building strategy is “Code of Conduct and Culture of Night & Day”, that is, workstyle and communication, staff relation, communication with the superior, the subordinate, colleagues, and relation with partners, local authorities, media,… ; As a result, to know their position clearly and have a right conduct in accordance with laws and the company regulations.
The motto: “Take the quality as a motivation for the company development” is considered as a guideline for every action. According to Mr Ngo Chi Hieu – Director General, “The service quality is the quality of security guards”, the NDS guards must have the full standards: “Personality, Good deed, Intelligence, Trust, Bravery” in addition to other elements, so the slogan: “Drill virtue and practise talent to deserve a guard” is drilled in a scientific way and applied creatively in performance of tasks by the whole staff of Night & Day.

It is likely to say that the core value of Night & Day Security guards includes:

  • The quality is always a vital element of Night & Day Security Company. Absolutely do not let the image of Night & Day Security guards become worse due to the poor quality.
  • Always put the trust on the top during the cooperation and customer-care. Do not deceive or break promises with partners, customers.
  • Each unit exists and develops on the basic of efficiency and long-term benefits.
  • All the staffs always maintain the professional workstyle, high responsibility, right time, proactive plan, high speed and accuracy.
  • Absolutely believe in the collective strenght. Solidarity will help the company develop, overcome all challenges, difficulties.

Writen by Yphong

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